Learn internet marketing ( part II )

Jan 31, 2009

I've been writing learn internet marketing (part 1) that to do market research to get an idea of business and market trends in a certain time, so today I'll write about internet marketing itself.

Well, you already have a business idea (niche) and has been set for doing business with afiliate marketing, now is time to do more research to choose the affiliate marketing program that is suitable for you. Conducting research to choose the affiliate program is an activity that needs to be done and this is also greatly determine the success of the affiliate business you follow, do not make mistakes in determining the affiliate program that you do not get the loss.

Below are a few things that need to be considered in selecting the affiliate program :

1. Choosing the affiliate program through the characteristics of the affiliate program itself. This can be done with the research through a network of affiliates such as ShareASale, Linkshare and others. Networks that have cooperated with thousands of merchants that offer their products and services.

2. You can choose the affiliate program that has a merchant site with views that are able to entrap prospective buyers. Check statements of guarantee, every customer will feel comfortable if something happens to the products they purchase, they get a refund.

3. Find out whether the site also has a merchant marketing materials for the campaign. Whether the site should have a merchant banner, text link or email content for the purpose of the campaign. In fact, there are merchants who care about the affiliation with the partners to offer free training to increase sales of its affiliates.

4. All merchant offers a certain time payment commission for each sale of the affiliate, choose the time of payment of commission most suitable for you.

5. one of the most important thing is the reputation of the merchant, find out the merchant who has a reputation both in the commission of payment, quality products and others in the forums that discuss about the disappointment of affiliate marketers or customers.

Well, it is not easy to select the merchant that is suitable for you but with the research, research and research you will find the most suitable for you.
Good luck. more

Learn internet marketing ( part I )

Jan 30, 2009

Yesterday I wrote about how to optimize adsense unit display then today I will write about issues related to internet marketing. Just as a note that internet marketing is something new for me, so if there are deficiencies in these post, I hope you want to add a comment in the fields below.

In some sites mentioned that in doing business online especially internet marketing then there are two important things that should always be done by the internet marketers which is business ideas and affiliate partners. In this post, I will try explain about the business idea.

I read any posts about the failure of an beginner internet marketer which is too hurry in determining the business idea. On the other hand, the senior internet marketers say that business idea is the soul of the online business will be run. According to the senior, do market research carefully before determining a business idea while doing market research takes a relatively long but it will be very useful in determining a business idea. You can do market research with the search for information on market trends in a certain time and a particular topic. This can start with the search for information in internet sources such as Ebay Pulse. Write your findings on trends in the search market. Once you know, the next step is to explore business ideas, you can find ideas through Overture Business Resource Center, write a business idea in there and you'll see how many times your business ideas show up in the months ago. If your business idea. If your business idea emerged more than 1,000 times, your business idea have a good potential.

Simple niche case study.
Start looking for a general keyword to build a site, the shoes for example. The next step is create a site using "shoes" as a keyword. It's easy, isn't it? But wait! The site will be less competitive with other sites that have been there because "shoes" is too general. The keywords should be revealed by any consideration such as do I understand about the shoes? Whether to implement the SEO with that keywords? how much money should be spent for the campaign, buying links and others? After passing through the various considerations should do more research to determine the keywords more specific. Start all over again to find out the specific keyword by doing the market research.

Conclusion : By doing market research first then we will be more confident in determining our business ideas.

To be continued ... more

Learn about adsense ad units display

Jan 29, 2009

In the forums about adsense that I follow, and sites that contain any posts about adsense, often discussed on how to optimize a site with adsense in it can get a good revenue from adsense. And I think that the techniques used by publishers to optimize their adsense sites no more than the development of basic techniques that have been given adsense site optimization.

Apart from the optimization technique before, one of the most important way to improve adsense income is how to bring the site traffic that we get many visitors and there are hopes that visitors click on the adsense code.


Here are some tips on optimizing adsense :
1. Use ad units in the box with the size of 336x280, 300x250 and 250x250. Should avoid because of the size 468x60 visitors already know that it is the ad.

2. Place an ad unit at the top of the site, known by the term "above the fold", which means when anyone visited the site so they could get a adsense ad unit without scrolling display.

3. The placement of the ad units spread to the entire web page will help our sites performance.

4. Use link units according to the testimony of many publishers that income from their links units is good enough.

5. The publishers often place a search box on the right side of their site, but usually the result of the search box is not very significant.

6. Use color ad units that match the background of your site so that visitors do not realize that it was an ad. You only need to do an experiment in color ad units in order to get the best appearance.

Hopefully useful.

Thanks to Cosa Aranda more

Results from the process of understanding the traffic

Jan 28, 2009

Traffic is the one of the essential elements of a successful online business. Together with good products or services and content, traffic to the site determines whether a good level of income can be generate. Potential customers come from the visitors who are brought to the site by the different advertising and other traffic methods used by the site owner.

These are what maybe called traditional ways to generate more traffic to a site. The following are some of free traffic-driving methods usually used by internet marketers:

1. Article Submission

As visitors to the article submission site read your articles, they come across the resource box where the author's contact details are found. If the reader becomes interested with the information in the article, then, the author can be easily contacted. That would be part of the author's own mailing list.

2. Link exchanges

Some sites check before they agree to link with other sites. Choose sites related to your product or services offered.

3. Blogging

As in article submission, the blog's content will make the reader interested or curious enough to visit the site.

4. Submit Videos in You Tube or Myspace

The membership of both sites attest to the popularity of videos. Think of the potential traffic an interesting video can drive to your site.

5. Offer affiliate program

Very cost effective because somebody really works to make a sale and you pay only for actual sales.

Ok, good luck. more

Should you pay for the stream of traffic to your site?

Jan 27, 2009

If you are hoping to get traffic to your website, you might be tempted to go the way that many Internet marketers are taking. Many Internet marketers are willing to risk all their money in order to ensure that they get some traffic into their websites.

They often spend thousands of dollars in order to buy email lists in order to send out promotional emails, and they spend even more in order to carry out offline marketing methods. Granted, offline marketing methods can help out in your marketing work and can often make your marketing efforts less uncertain. However, with the thousands of billboards already out there, why add to the clutter and spend money doing so?

So Will You Show the Money?

In my opinion, if you have the funds and you are just a young company that has yet to gain exposure from its products and services, then you are better off spending money on improving your products and services and surveying your market, instead of spending large amounts of money on offline marketing, or even online marketing techniques that are very hard selling, or that are more expensive than the features that your online marketing techniques will offer.

In fact, by investing more money in your products and service, you will end up pushing traffic to your website faster, and building your web presence. If you can build up your web presence first and get a good reputation, then you can go on and have some fun with more costly methods. This makes sense, actually, because by then, you will have enough money from your sales in order to spend more on your marketing and widening your audience scope.

What does this mean? This means that you should make the look of your online store better tailored to the needs and tastes of your market. What does this entail? You need to design your website so that it is easy to navigate: make your menus easy to read through, your navigation scheme easy to understand, and your design intuitive.

Make the site easy for your visitors to wade through and read, and make the site attractive so that your visitors will not have a hard time looking at it. Most importantly, update your site frequently, so that your websites will have something new to read each time that they visit.

What should you update your website with? Aside from news and updates about your products and services, try helping your prospective customers out with their lives by providing articles that can help them understand different concepts related to your products and services, or tips lists that can help them get through difficult techniques that they might encounter in the future.

If you build customer relationships early, you increase your chances of touching your customers lives early and getting them to trust you if ever you recommend any product or even sell your own products and/or services.

These are only a few tips that you might want to take into account as you analyze your marketing tactics. As long as you take care of your customers, you won't have a hard time making a profit. And as you take care of your customers, you can find them helping you and referring you to their family and friends, making them the voice of free marketing itself. more

The soul of a site

Jan 26, 2009

Search engines are all about content so what better way to increase the number of traffic to your website than by providing high quality content writing that is relevant to the needs of the internet searchers. But article writing is the challenge that most webmasters face.

However, if this is the case for you then you need not worry. There are various ghost writers on the internet who can write these articles for you; you can have exclusive rights for it and even put your name on it if you wish.

There are some rules you need to follow when you want to have content on your website that is suitable for search engine optimization purposes. For example, you need to research about the keywords that most people type on search engines. Then you'll need to integrate these keywords in the article itself but there is an ideal keyword density required.

You should never try to fool search engines by spamming the article with keywords because your site will only get penalized. Instead, you should place the keywords in well-placed positions within the article such as the first and the last paragraphs.

Aside from writing great content for your website though, there are many other uses for your articles. You can submit these articles to various article directories and ezines so that a greater number of people can view them.

These tools also offer a resource box at the end of the article; you can put your name as well as your website there. Inevitably, this will increase your site traffic especially if the visitor is interested in learning more about the topic.

Content articles will also improve your link popularity. When other webmasters see that your site is doing well because of the kind of content you have, they will be encouraged to link to you. Right now, getting relevant links will also increase your search engine ranking because of your improved page rank.

In addition, content writing has the potential to stay forever on the internet and generate a lot of traffic as well as revenue for you. So the key to driving a lot of traffic to your website is through creating quality articles that have timeless information.

Imagine generating passive revenue ten years down the road because of the effort you put into creating content articles today. There are certainly many benefits you can drive from having quality content, it is no wonder then that internet experts always emphasize that content is king. more

Introduce the product via email

Jan 25, 2009

E-mail list is the most popular name for an electronic mailing list (also called an e-list by others). There are so many ways to drive a potential market to your website and setting up an e-mail list is one of them. But among the known tools in luring people to websites, this is definitely one of the most effective. And why is this so?

E-list is a unique way of using e-mails to cascade information among many users of the internet. Think of the regular mailing list, it is very similar to the modern e-list. It is a list that is being kept by the company wherein there are addresses and names of individuals. This list is used by the company to send out letters and electronic mails.

Usually, there is software that is being used to set up an e-mail list. Along with a reflector, it can send out information or ads to several e-mails all at once. You also have the option of just sending one message.

There are several types of e-mail lists: the announcement list is a one-way medium of several information. A selected few is able to post into this type of e-mail list. A discussion list, on the other hand, allows any subscriber to post.

A single subscriber can send out a message to several others by posting and they, in return, can do the same thing. With this second method, an exchange of ideas and information can be done more rapidly and, eventually, more effectively.

Back in the 90's, free e-lists were offered by several sites. Most of them, however, were not able to keep up with the times and have long been gone. There are popular sites that still provide this type of service for free (such as Yahoo).

And when you do consider to finally utilize this means to attract potential clients, it is wise to know how to layout an e-list the most important thing to remember is to prioritize the names of those that are most probable to become your clients.

E-list is also an effective way to inform several people at once about freebies (to lure them), new items, special offers, or even just simple interaction. A good e-list should not bombard customers with hordes of e-mails; it should clearly state the purpose each and every time; and it allows customers to opt out whenever they want to.

Among the many options of tempting customers, having an e-list is definitely a must-have. It has been proven and it continues to prove that it is a highly efficient tool. Don't be left behind! more

Register of sites to search engines

Jan 24, 2009

Google, Yahoo, and MSN are the top 3 major search engines in the world. Obviously, there are other search engines that e-commerce owners can submit their sites to; but these 3 heavyweights carry the most benefits. The term "major" really means "most used," and therefore, most visited.

Google and Yahoo offer free submission services. Ask requires that you sign up for membership and pay a fee before you can submit your site. You can also submit to other search engines like: LYCOS, MSN Live Search, etc. Here are a few tips as to how you can submit your site to search engines.

One: Read submission rules and regulations.

There are rules and regulations in order for you to submit your site successfully. Usually, search engines' have submission sites for you to read and you must read them. Don't just scan through and click on all "I Accept" buttons and type in nonsensical descriptions of your site. Some of these application forms/registration pages look deceptively simple, when they are not simple at all.

Set some time to really answer all pertinent questions on the application forms, especially if you are paying money to have it indexed or submitted. And you must do this for each and every search engine you are applying for.

One thing you have to remember is that, even if you have successfully submitted your site, this does not mean that your site will automatically increase its traffic by a hundredfold. Submission is only one step of the process. However, being indexed by the major search engines can help greatly.

Two: Submit by hand.

Automated submissions are usually classified immediately as spam and removed from the search engine listings. These promotional gimmicks about fully automated programs that can list your site on a hundred search engines instantly are shams. Automated mass submissions may not get your website penalized, but it certainly may put you at risk of being blacklisted altogether.

If you are willing to spend just a few hours a day to submit your site manually to individual search engines, you can actually garner more results. This means that you have to visit each and every search engine on the web and fill it out individually. Although, you can always hire other people to do the submissions for you, you have to make sure that they submit these by hand as well.

If you are willing to pay money to increase your website's traffic, you can use some major search engine's paid indexing services. This service ensures that your site gets indexed quickly, putting you higher in ranking on the search engine results page or SERP.

Three: Submit once.

Not only will search engines ignore further submissions of your site, you are also wasting valuable time and money trying to submit an already accepted site. Multiple submissions will not improve your site's rankings at the SERPs. It would be best to re-direct your energy into promoting your site through more conventional means like SEO, etc.

Four: Keep monitoring

Once you've submitted your site, monitor your progress, at all the sites you have applied for. Eventually, you have to upgrade your site, or add more pages, and that would be a great time to see if the contents of your pages actually help increase the traffic to your site or not. more

You can use article marketing to increase traffic

Jan 23, 2009

There are many ways to increase website traffic. Some web developers are turning to SEO practices, link buying and even subscribing to pay-for-click programs just to encourage more visitors to their sites. One of the least expensive ways of increasing website traffic is through article marketing.

What is Article Marketing?

Article marketing is a form on online advertising. basically, you write short articles about anything related to what you are trying to promote. After completing the piece, you have to make it available for distribution and publication in article directories, in the company website and even on someone else's site.

As a rule, each completed article contains a resource box which contains vital information like: the name of the author, a very brief background of the author, and contact information of the author, etc.

Essentials of Article Marketing

1. Write quality articles

Quality content is still the best way to make article marketing work.
You should remember that more than a million people log on to the Internet daily; and a good percentage of them post article after article about almost any topic.

When you write an article, try to incorporate all the information your potential reader may need or want. Internet users usually seek out valuable information like the ones that can help them solve their problems.

If you can, write and post articles that have the same theme or subject of interest; and write as many articles as you can. This is a way of building up your reputation among your readers. Given time, (and if your articles are interesting enough,) you just may develop a following of readers who are interested in reading what you have to say.

2. Craft the perfect resource box

As mentioned earlier, when you market your article, you should always have a resource box. Now, this is really important. This is the one place that can literally point your readers to your website. Here is how you should craft a perfect resource box:

The first thing that your readers should find in your resource box is your name and title, but more often than not, its just the name that people scout around for.

Do not forget to type in correctly your website address after your name. more

Leaving comments on other sites

Jan 22, 2009

Commenting on other sites, forums, and blogs is actually quite effective in generating a lot of traffic. In fact, even if you don't write on your own blog, you can derive a lot of benefits just by commenting and putting your backlink on the blogs of others.

But why are comments essential?

Basically, comments let you reach out to people on a more personal level because through comments, you'll be able to reveal a glimpse of your personality. Unfortunately though, a lot of other people have the same idea you do. In line with this, here are some suggestions that will help you get the best out of commenting from other peoples blogs.

1. Comment early. In order for you to stand out from the rest, you need to get in before others. Visitors will always see the first comment on the site but they won't necessarily see the last. Be sure to add value to the site content though so that the author and the visitor will appreciate your comments.

2. Give an example. You need to add value to the post, you can do this by giving an example that will stress their point and make it easier for their readers to understand. By doing this and adding your backlink, visitors will also be more likely to visit your site because they want to know more about the things you can share.

3. Extend the discussion. You can add a point that the writer might have failed to notice. People will see that your post is worthwhile because of this.

4. Disagree. You can stand out by disagreeing with the author and other people who had commented on the post. But remember to always respectfully disagree because arguing can just get you in trouble.

5. Write with some feelings. More than half of the comments found in blogs seem to be written by unfeeling robots because of the mechanical approach they use. Putting some feelings and passion to your comments will make people curious about the person behind the post and thus, they will click on your link.

6. Use humor. You can improve your traffic significantly by making other people laugh. People appreciate someone with a sense of humor whether online or offline and you can take advantage of this.

7. Ask questions. Most of the time, comments with questions are the ones that get the most response from visitors compared to all other comments. more

Participate in the social connection is an advantage

Jan 21, 2009

Your social connections can translate to site popularity if you only know how to use them. Think about it: all those connections mean real people that can translate to several things for a website: members, readers, a paying market, a free means for promotions and marketing. If you own a website, you can take advantage of your connections through social media to drive traffic to your site. Here's how:

Offer high value content.

If there's one thing you have that will find high acceptance in the social media, it's content. If you can produce good content; the kind that people actually read from the first word to the last, the kind that gets passed on from one person to the next and talked about, you'll find a good audience waiting for you in social media.

High value content is highly sought after in social media networks and elsewhere on the internet. After all, content is what makes the internet interesting. If you want to drive traffic to your website using social media, be popular with its users by offering them something they can't refuse.

Make content usable.

Aside from creating original and high value content, you also need to provide your target audience with a way to find it. Your content is more likely to be noticed and read if it's organized and can be located quickly. Make sure your articles are easy to use and are optimized so anyone looking for topics related to your write-up will find them easily.

Increase your presence.

Were you a hit with one write-up? Did you cause a sensation with your previous submission, driving massive traffic to your website in the process? Don't just stop there.

Consistently and frequently update your submissions to social media networks. You want to make sure that people remember you not for that one great write-up you produced but for being a reliable source of excellent content.

That way, each time you submit an article, it can ride on the buzz you have already created for yourself. Once you're a recognizable name in social media, your target audience will gladly follow your link back to your website. They'll even find you on their own.

Promote your content and your website.

Don't be shy about promoting yourself. Each time you have a new write-up or significant changes in your website, inform your target audience through e-mail. Mention the same in your podcasts and other articles you might submit to a directory.
Make sure you let people know who you are and what you have to offer. However, make sure you don't overdo it. Promoting your write-up or website too aggressively in social media networks might make you look too desperate. People are also more likely to be suspicious of your intentions if you sell yourself too hard.

Encourage interaction.

Sure, people like the anonymity the internet provides but they can't help but communicate with other people they find online. That's why you should provide them with a means to use your website or write-up to air their views. Allow interaction such as comments, polls, surveys and feedback forms.

Using social media to drive traffic to a website is not exactly an easy task. In fact, it can often become labor intensive. However, if it's done well, it can be a very effective and inexpensive method to increase awareness for a website. Try to explore what you can contribute to social media and take advantage of this great source for traffic. more

Getting your site traffic with low cost

Jan 20, 2009

Website traffic is not something that is easy to get. In today's busy internet marketplace, nearly everyone who has an internet connection, computer, and some sense on how to work the keyboard and the mouse can make a website. Nearly everyone who has a website, some monetary and moneymaking sense, and web design savvy can earn from a website.

This can make traffic gathering an extremely difficult enterprise, which has made some people resort to high-cost marketing techniques; on the other hand, some marketers have resorted to sleazy techniques that are more annoying than fruitful.

Having traffic is one thing, but keeping it coming is another. This means that your job as a marketer is two-fold: you need to get people to notice your site, and you need to get them to keep on coming back as well. Believe it or not, there are ways to do this that do not entail you having to spend thousands upon thousands of dollars in order to be successful. You only need to know your market well enough, and know how to please people constantly without over-indulging them.

First, you need to know what your market is like. You should have a marketing scheme ready by this time. What is your target markets average age? Does your target market have any other interests? Is your target market most likely Internet savvy? This can help you look for your target market through social networks online.

Thanks to the paradigm of Web 2.0, more people are online and are aware of the Internets ability to connect people. You can exploit this by joining social networks and posting your URL, then looking for friends amongst people who have common interests.

Another more precise way of getting into Web 2.0 is through harnessing the power of forums and online groups. Join such places and simply post your URL, but do not advertise your site explicitly or sell any products and services just yet. Instead, help people out with their problems, offer advice, and present your opinions.

As your reputation builds up, start being more up front about your website: when people ask questions, direct them to a place in your URL, or say that you offer more things online. A forum or an online group is a great way to get more people to notice you, and to spread the word about your websites, products, and services.

Supplement your potential income by enrolling in an affiliate program, and by posting advertisements on your site. You can get commissions through clicks on these advertisements, thanks to programs such as Widget Bucks or Google AdSense. Although the money will trickle in, you can at least have some residual income to add to your profits.

Make sure that the ads that you post are relevant not only to your site content, but to the needs of your target market. When people see that your site is not only useful, but is giving them useful links, then you will be able to get more traffic to your site.

These are only a few tips on how you can get more traffic to your site of the Internet universe, and without spending too much. Sometimes, without spending anything at all! As long as you know how to market your site, products, and services, and as long as you know the behavior of your target market without appearing like a creep or a stalker, you will be able to get traffic to your website and have it rise in the ranks of the online elite. more

Choose and use the affiliate program to support the traffic

Jan 19, 2009

Perhaps one of the most low-profile Internet marketing schemes is affiliate marketing. However, low-profile does not mean unsuccessful, because this type of marketing continues to play a significant role in e-commerce.

What is affiliate marketing?

In a nutshell, affiliate marketing works on a reward system, wherein one website drives traffic to another website in exchange for reward points. Basically, it works this way: if you are an affiliate (or associate) of an online-based company, you create your own website, which links back to that company. Any visitor to your site that you manage to re-direct to that company's website will earn you rewards points. The more points you have, the more rewards you can actually reap. Some businesses prefer this type of marketing scheme because it is a pay-per-performance package deal.

In the non-Internet based business lingo, this type of reward system is called revenue sharing.

How to Create and Use Affiliate Marketing Programs

For the first few years, online business owners only allowed for affiliates with their own websites (or at the very least, their own webpages.) These days however, anyone can become an affiliate by simply: engaging in online discussions (chats, forums, message boards, etc.); using e-mail marketing, using offline promotions; writing e-books; or writing ezine articles.

There are certain advantages though, of having your own website. One: some online businesses require their affiliates to have one. Two: since it is your site, you can creatively promote one or all your affiliate programs, all at the same time. Lastly: a website has greater potential to reach more customers than forums or e-mail marketing strategies.

How to Choose an Affiliate Program

Choosing an affiliate program is equally important. Don't grab the first one that comes along. You can visit Internet Affiliate Marketing Program Networks to compare and study different programs. Plus, most of the advertising merchants here will let new affiliates sign up for free. Choose a few of the programs that seem stable, and a few of those merchants with the longest history of sales and affiliate marketing success. Try not to be dazzled by the promises of millions of dollars, etc. etc. etc.

Once you've sized down your list, look into the quality of the products and services that these merchants are carrying. Your goal is to entice people to check out the goods. If you are not convinced of the quality of these products and services, what makes you think that your site visitors will be convinced as well? Besides, if the goods do fall short of expectations, your name as a marketer is on the line as well. Choose one (or more) which you think will be a credit to you, and not otherwise.

Creating the Site Itself

Once you've chosen from the affiliate program lot, you can either choose a program that can help you "build" your website by providing the necessary tools like banners, graphics and articles. If they can provide you with online training about how to effectively market their goods, then your life will be easier. If not, you then have to dedicate more time and energy into marketing your chosen product and goods.

Try to calculate if the time you spend creating product banners and articles is worth the compensation you will be getting from the company you've applied for. If it is not, it would be best to move on to another program.

The most essential key here is to create quality content in your site. People are looking to yours to see whether you can give them new insights or provide advice to their dilemma or verify a fact about something. A theme-based website will even bolster your reputation as an "expert" in your chosen niche, so try to limit your website to one theme only. Weave all your different affiliate programs in all your pages, but do so in a manner that will be attractive but not overwhelming.

At the end of your creative process, try to sit back and ask yourself if you are convinced with what you have on your site, and if you would consent to buying the products and services advertised within. If the answer is a "no," or a "maybe" then you may want to check out other sites to see how you can improve your own. more

The right domain name can drive the traffic

Jan 18, 2009

Creating a website can be tricky, but choosing the right domain name is even trickier. A good domain name can drive more traffic to your website, and a not so good domain name may cause a stagnant website. The concept of having your own website is that it should effectively represent your purpose, whether it will be for personal or business use. Once you create your website, it follows that you should and must register your own domain name.

So what is a domain name? It is a unique alphanumeric name that gives identity to a website on the World Wide Web. A domain name has a maximum length of 67 characters, this includes the 0 to 9 numbers, English alphabet composed of 26 letters, and the hyphens. Hyphens in a domain name can only be used within and not at the beginning or the ending of the name.

Domain names have suffixes, and they are called Top Level Domain (TLD). Domain name TLD's are based on the category of organization that they are related to. The following are several of the most popular TLD's:

1. .gov for government agency
2. .edu for educational institution
3. .org for nonprofit organizations
4. .net for commercial network
5. .com for commercial business domain

Since domain names gives identity to a website, it follows that choosing the right one can be a bit complicated. Your objective is to opt for a name that is easy to remember, search engine optimization friendly, and more importantly a domain name that mirrors the content, and/or products and services that your website provides. At the end of the day your chosen domain name can make or break you.

Do's and Don'ts in choosing a Domain Name

Obviously, a domain name should be related to your websites content. If you're selling shirts then do not choose a name such as pants.com. Choosing unrelated names will confuse site visitors and frankly it doesn't make any sense at all.

A domain name as discussed earlier should be easy to remember. So choosing too long of a name is a No-No. Which is better yourshirts.com or your-shirts-in-different-styles-and-colors.com?

However, a short name is also not advisable, because a short name will not have much impact in driving traffic to your website. Try to purchase a domain name with few keywords with relevance to the content of your website. Which is better yourshirts.com or shirt.com?
Integrating keywords in choosing a domain name will help, because it will result in a higher ranking on search engines. Which is better yourshirts.com or yoursite.com? With yourshirts.com you can immediately identify that the website is about shirts as opposed to yoursite.com wherein you are at lost as to what the website is all about, you will loose potential website traffic if you do it that way.
Ok, I hope this post will useful fo you. Good luck. more

Optimize Your Blog with Easy Way

Jan 17, 2009

Everybody who's engaged in the internet business devotes their time, money and effort to drive more traffic to their site. There are actually a lot of alternatives and process to achieve this.

One alternative is to optimize your website. Website optimization is very important. Why? So that your website will be found online. Optimizing your website means you have to transform the content of your website to a much smaller and streamlined form. Lessen bandwidth usage while maintaining the way you want your website to look. This will definitely help save time and money.

Optimizing your website to drive traffic can somehow be very technical and complicated. But here are tips to help you optimize your site. Read on to know the basic tips for website optimization.

1. Know your target visitors who will search for your site online. You need to figure out what search phrases the surfers use so they can find your site. Always decide on the keywords that you are going to use. Think of some ideas that the surfer will type about your website.

2. Next thing to do is to define a particular niche. You are certainly going to cover a very broad topic. The rule of the thumb is to optimize your website with the best keyword. Your Keyword should be direct enough so the searcher will find your site right away and he will not get lost.

3. Take a closer look at your title tags. For those who don't know, a title tag describes a particular Web Page. They are actually HTML tags that contains text. When you use a title tag, make sure that it describes exactly the content of your website.

For instance, the articles title is 5 Ways to Lose Belly Fat, and then the title tag should be like that as well. Always place your keywords in the title tag. This way any topic related to your page will be easier to find.

Also make sure that the title tag contains various strategic keywords that have been constructed using guidelines for the web page. Title tag is very important since search engines look for title text when they are going to the index page. Title tags too can be a text link to the found pages in the list of search engines.

Look closely at the title of every article and post. It is very important in optimization since the surfer will definitely use catchy keywords for their convenience.

4. It is very important to analyze keywords. You can use the convenience of the keyword analyzer tool. Many websites offer this service and definitely delivers more traffic too. One of the best and most popular keyword analyzer tools is Google's.

5. Choose a relevant title. Make sure that it is descriptive enough for the surfers convenience. At first you may not get a very good title but as you go through and complete your article, you're going to have a clear idea what your title tag is going to be.

Make a direct and descriptive title. You know, sometimes even if the content of your article is the greatest but your title is not, the chance of having a site visitor is very slim. So watch out for your title.

6. Always consider your keyword density. This is one way to optimize your webpage. Keyword phrases should appear at least three to five times in the article while keywords should appear 10 times or more.

One more tip, it is good that you repeat the main keywords title every 200 words you made. Then for every 400-word article you write, the keyword must be repeated twice.

7. Consider the header. Always place your keyword here when you are going to write the text for your site. Search engines when scanning your site rates the texts in your headline. This is the most important part. So you should place it in the page headline. Header tags are quite large so you need to format it so it becomes smaller than the usual.

These are some of the helpful tips to optimize you website. If you follow them then you will see your sites improvement in the search engine rankings. You really don't have to be an SEO expert and spend a lot of money to optimize. Just follow them and surely you will get more traffic! Good Luck! more

How important a keyword ?

Jan 16, 2009

SEO or search engine optimization is a process of improving the quality and volume of traffic from search engines to a web site through natural search for target keywords. Keywords and their density are thus necessary to achieve the high ranking of website exposure.

Keyword is very important since this is the heart of any online ad. The clear messages they can convey lead to sales and profit and any misconceptions can only lead to disaster. It is thus important to carefully generate keyword density for SEO and traffic. This can be done in many ways.

SEO professionals recommend an average of 3 to 7 percent keyword density. These words should only be those relevant phrases. Too high keyword density, say, 12% may seem to appear as artificially stuffed. This can be regarded as spam by search engines. The vitality of a well written page will have to contain prevalent keyword phrases.

Keywords on your site are intended to appear 1 to 3 times for every hundred words. Though it doesn't sound like a lot, if you are having a page with thousand or more words; you will have to put 30 keyword incidences.

This will altogether be seen by search engines and you will be penalized for a poor listing. You may replace keywords with those which can make any subjects clear. There are numerous examples from the web which you can look into.

Basically, there is the SEO Keyword Density Tool which presents keywords that you can use and what can be done to improve the traffic and eventually the ranking of a search engine without the need to send hundreds of queries on the search engines.

It carries several features such as it helps create your website such a powerhouse search engine. It also warns potential problems with your webpage. Based on the existing content, it also suggests keyword phrases to be used and scans the best keywords.

There are still other known tools relative to keyword density. There is the META Tag Creator and Keyword Density Analyzer. This is regarded as 2 applications in 1. It can create a report on keyword density for any pages on your website. Another purpose of this tool is to allow you to choose any of the keywords that will generate META keywords for your tag titles.

Another application is the Word Tracker which has a compilation of terms that people usually search for. Just enter some keywords and it will give you statistics on how often people search for those words and how many of the competing sites also use those keywords.

Word Tracker also had its Keyword Research Guide for free. A fictional organization is created and experts are asked to give real solutions to problems being faced by its CEO. This will result in an e-book which is packed with tips, techniques and insight on keyword research that can be applied on your personal website.

Still there are some keyword density programs which can greatly help anyone in the generation of proper keywords for their sites. Examples are the Keyword Generator Lite 1.0 which is a powerful tool to produce keywords and save them for free. There are more than 100 keywords that can be used for webpage content, tags and titles. These keywords are very useful in making your page remarkable when ticked on any search engines.

Another program is the Keyword Ranker 1.1 which can help you make money through traffic from Google and through presenting the keyword ranking. This program can help you track changes, and what strategies can be applied to have better page rankings.

You must be conscious enough of keeping the density of your keyword in moderation. You should not only sprinkle these keywords to have it on your article or web content. Chances are, you will be banned from search engines and this will spoil your goal of being profitable.

Utilizing the right keywords can be considered to be the cornerstone of any successful SEO businesses. They are the main vehicles that can help you to be the first rank among the famous search engines. Remember though to choose appropriate keywords that can serve their purposes.

Always remember, that the basic purpose of using keywords is to have high page ranking will not have to end here. You will have to think of other things to effectively create enough search engine traffic on your page that will eventually lead to success.
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